Bathroom Remodeling Marketing: Reach the Person Who Actually Decides
70% of bathroom decisions are made by women. Facebook ads targeting 1970s-1990s homes, demo day videos, and QR yard signs.
A bathroom remodeler in Denver spent $2,000 a month on Google Ads targeting "bathroom remodel near me." He got clicks. He got form fills. He closed about 8% of them.
Then he shifted half that budget to Facebook and Instagram ads: before/after reels targeted to women ages 35-55 in homes built before 1995. His close rate on those leads was 22%. Not because the leads were "better." Because he was reaching the person who actually makes the decision.
Most bathroom remodeling marketing targets the search. Smart bathroom remodeling marketing targets the searcher. And in this trade, the searcher is overwhelmingly female, visual, and researching on social platforms long before she ever types a query into Google.
The Demo Day That Sells Itself
The single highest-performing content format for bathroom remodelers on social media is the demo day reveal. Film the moment the homeowner sees the finished bathroom for the first time. Their reaction (the gasp, the tears, the hug) is pure gold.
These videos get shared. They get saved. They get sent to friends with the caption "we need to do this." One remodeler in Austin posts a reveal video every two weeks. His best one reached 340,000 views organically. He traced seven leads directly to it.
You do not need a production crew. Phone on a tripod, good lighting, genuine reaction. Post it as a Reel, a TikTok, and a GBP update. One piece of content, three platforms, zero ad spend.
Before/After Yard Signs With QR Codes
Standard yard signs say your company name and phone number. Nobody calls from a yard sign in 2026.
Better yard signs show a before/after split image with a QR code that links to a gallery of that specific project. When a neighbor walks by, sees the transformation, and scans the code, they land on a page showing exactly what you did to the house next door.
One remodeler prints project-specific signs for every job. Cost: $35 per sign. He leaves them up for three weeks after completion with the homeowner's permission. He tracks QR scans: average of 15-20 per sign in suburban neighborhoods. Two to three of those become consultations.
The key is making the sign visual, not textual. A picture of a dated 1980s bathroom next to the finished spa-like result does more selling than any tagline.
Own the "Walk-In Shower" Search
Google Ads for "bathroom remodel" in most metros costs $25-$40 per click. Brutal for a $15,000 average job. But the math works if you target the right terms.
"Walk-in shower conversion" and "tub to shower conversion" are lower-competition, lower-CPC keywords with extremely high intent. The person searching this has already decided what they want. They just need someone to do it.
Build a dedicated landing page for walk-in shower conversions. Include three to five local before/afters, a clear price range, and a prominent "Get a Free Quote" button. Run Google Ads to this page only, not your homepage. Expect $15-$25 per click and a 6-10% conversion rate. On a $12,000 average shower conversion, the math is excellent.
The Neighborhood Ripple Effect
Bathroom remodeling has a unique advantage: the results are invisible from the street, but they spread through conversation. When someone remodels their bathroom, they tell their friends. They post about it. They host dinner parties and give tours.
Accelerate this by making your clients your marketers. After every project, send a simple email: "We loved working on your bathroom. If any friends or neighbors are thinking about a renovation, we offer a $250 referral bonus for any project that moves forward."
Then follow up in 30 days with a postcard to the 50 nearest homes: "We just completed a beautiful bathroom renovation on [Street Name]. See the transformation at [QR code]." The combination of word-of-mouth from the homeowner plus direct outreach to neighbors creates a ripple effect that no ad platform can replicate.