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Sales Scripts for Service Professionals

Proven phone scripts and templates to help you convert more leads into customers. Customize for your service type and copy with one click.

Initial Lead Greeting

When answering a new lead call or returning a missed call

Hi [Customer Name], this is [Your Name] with [Company Name]. Thanks for reaching out about your plumbing needs.

I'd love to help you out. Can you tell me a bit more about what's going on?

[Listen and take notes]

Got it. Based on what you're describing, I can definitely help with that. To give you an accurate quote, I have a few quick questions:

1. How long has this been an issue?
2. Have you had any work done on this before?
3. What's your timeline looking like?

[After their responses]

That helps a lot. I'd love to come take a look and give you a detailed quote. I have availability [offer 2-3 time slots]. Would any of those work for you?

Tips:

  • *Respond within 5 minutes of receiving the lead
  • *Have a notepad ready to capture details
  • *Sound friendly and professional, not rushed

Lead Qualification Questions

Questions to ask to understand scope and qualify the lead

Let me ask a few questions so I can give you the most accurate information:

1. Can you describe what's happening? When did you first notice it?

2. Is this affecting any other areas of your home?

3. Have you gotten any other quotes yet? [If yes] What did they suggest?

4. What's your ideal timeline for getting this done?

5. Are you the homeowner? [Important for decision-making authority]

6. Is there a budget range you're trying to stay within?

[Based on answers, either proceed or politely disqualify]

If the scope is too small or outside your service area:
"I appreciate you reaching out. Based on what you've described, this might be better handled by [alternative suggestion]. I want to make sure you get the right help."

Tips:

  • *Never sound like you're interrogating - keep it conversational
  • *Listen for buying signals and urgency
  • *If they mention competitors, don't badmouth - differentiate on value

Booking the Appointment

Securing the on-site visit or estimate

Great, I'd like to come take a look and give you a proper quote. Here's what I have available:

- Tomorrow between 2-4 PM
- Thursday morning around 9 AM
- Friday afternoon

Which works best for your schedule?

[Once confirmed]

Perfect. I've got you down for [day] at [time]. Here's what to expect:

- I'll call or text about 30 minutes before I arrive
- The estimate visit usually takes about 20-30 minutes
- I'll walk you through exactly what needs to be done and give you pricing options right there

Is [phone number they called from] the best number to reach you?

Great. You'll get a confirmation text shortly. Looking forward to meeting you, [Customer Name]!

Tips:

  • *Always offer specific time slots, not "when works for you?"
  • *Confirm the address before hanging up
  • *Send a text confirmation immediately after the call

Sales Best Practices

Respond Fast

Call or text leads within 5 minutes. 78% of customers choose the first responder.

Listen First

Let the customer explain their problem fully before jumping to solutions. Take notes.

Be Specific

Instead of "I'll come by sometime," offer specific appointment slots.

Follow Up Persistently

Most sales happen after 5+ touches. Don't give up after one attempt.

Always Get Next Steps

Every conversation should end with a clear next action and timeline.

Practice Your Scripts

Read them out loud until they sound natural. Customize for your personality.

Need More Leads to Practice On?

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