Nearleap vs HomeAdvisor for House Cleaners: Which Is Better?

House cleaning businesses succeed through consistent customer acquisition. With average jobs at $150, efficient lead generation directly impacts profitability. HomeAdvisor and Nearleap offer distinct models for connecting cleaners with homeowners seeking services.

This comparison examines both platforms in depth, providing house cleaning professionals with the information needed to make informed marketing decisions.

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Platform Overview

Nearleap: Exclusive Lead Model

Nearleap provides cleaning professionals with exclusive leads through monthly subscriptions. Each homeowner inquiry goes to one cleaner only, eliminating competition from other cleaning services on the platform.

Pricing ranges $19-25 per lead based on tier selection. The model emphasizes conversion optimization through exclusivity rather than volume through shared delivery.

HomeAdvisor: Monthly Fee Plus Lead Purchase

HomeAdvisor charges monthly platform fees ($200-350) plus per-lead costs ($8-30 for cleaning). Leads typically reach 3-4 cleaning services simultaneously, creating competitive dynamics for each potential customer.

The platform emphasizes volume and speed, with faster responders generally winning more opportunities.

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Pricing Deep Dive

Nearleap Pricing

Pro Plan - $25/lead:

• 5-125 leads monthly
• 1.6x rollover

Business Plan - $22/lead:

• Same volumes
• 2x rollover
• Verified badge

Enterprise Plan - $19/lead:

• Full range
• 2.4x rollover
• Featured placement

Monthly Example (20 leads, Pro):

• Cost: $500
• All exclusive
• No additional fees

HomeAdvisor Pricing

Monthly Fee: $200-350

Per-Lead Costs (Cleaning):

• Basic cleaning: $8-15
• Deep cleaning: $12-20
• Move-in/out: $15-25
• Regular service: $10-18

Monthly Example (20 leads):

• Platform fee: $225
• Leads (20 x $14): $280
• Total: $505
• Leads shared with 3-4 cleaners

ROI Analysis

20 leads monthly, $150 jobs:

Nearleap:

• Investment: $500
• Conversion: 28%
• Jobs: 5.6
• Revenue: $840
• Cost per job: $89
• ROI: 68%

HomeAdvisor:

• Investment: $505
• Conversion: 10%
• Jobs: 2
• Revenue: $300
• Cost per job: $253
• ROI: -41%

Despite similar investment, conversion rate differences create dramatic outcome disparity.

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Lead Quality

Nearleap Leads

Verification:

• Phone validation
• Email confirmation
• Service documentation
• Property details
• Schedule preferences

Quality Indicators:

• Intent verification
• Duplicate filtering
• Scope documentation
• Urgency indication

HomeAdvisor Leads

Processing:

• Basic contact check
• Category matching
• Multi-cleaner distribution
• Geographic routing

Reported Issues:

• Price shopping behavior
• Competition-driven dynamics
• Variable quality
• Speed pressure

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User Experience

Nearleap Experience

• Centralized lead management
• Direct contact information
• Credit balance tracking
• Conversation history
• Mobile responsive

HomeAdvisor Experience

• Lead inbox management
• Quote submission tools
• Profile analytics
• Native mobile apps
• Scheduling features

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Pros and Cons

Nearleap Pros

1. Exclusive leads - No competition
2. Fixed pricing - Predictable costs
3. Higher conversion - Better win rates
4. No monthly fees - Only pay for leads
5. Credit rollover - Unused credits saved
6. Time efficiency - No bidding

Nearleap Cons

1. Higher per-lead - Premium pricing
2. Subscription model - Ongoing commitment
3. Smaller platform - Less market presence
4. Coverage varies - By location

HomeAdvisor Pros

1. Large scale - Major lead volume
2. Brand recognition - Consumer trust
3. Flexible spending - Adjust anytime
4. National coverage - Available everywhere
5. Marketing tools - Platform features
6. App quality - Well-developed mobile

HomeAdvisor Cons

1. Monthly fees - Required regardless
2. Shared leads - 3-4 cleaners per lead
3. Variable pricing - Fluctuates with demand
4. Response pressure - Speed required
5. Lower conversion - Competition impact
6. Hidden costs - Profile upgrades extra

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Cost Analysis Scenarios

Solo Cleaner

Nearleap (15 leads):

• Cost: $375
• Conversion 30%: 4.5 jobs
• Revenue: $675
• ROI: 80%

HomeAdvisor (15 leads):

• Fee: $225 + $210 leads = $435
• Conversion 10%: 1.5 jobs
• Revenue: $225
• ROI: -48%

Growing Business

Nearleap (40 leads):

• Cost: $1,000
• Conversion 27%: 11 jobs
• Revenue: $1,650
• ROI: 65%

HomeAdvisor (40 leads):

• Fee: $275 + $560 leads = $835
• Conversion 9%: 3.6 jobs
• Revenue: $540
• ROI: -35%

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Recurring Customer Value

House cleaning's recurring model transforms acquisition economics:

Customer LTV (weekly service):

• Monthly: $600
• Annual: $7,200

Acquisition Cost Impact:

• Nearleap: $89 CAC
• HomeAdvisor: $253 CAC

Both become profitable with recurring conversion, but Nearleap builds base faster.

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Best For

Nearleap Best Fits

• Quality-positioned services
• Efficiency-focused operators
• Conversion-priority businesses
• Predictable budget preference
• Building recurring base

HomeAdvisor Best Fits

• Volume-oriented operations
• National coverage needs
• Brand alignment preference
• Existing platform presence
• Supplemental lead source

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Final Verdict

For house cleaning professionals, Nearleap provides significantly better value through exclusive lead delivery.

The shared lead model fundamentally disadvantages cleaners. When 3-4 services receive each lead, only one wins. The others pay for nothing. Exclusive leads eliminate this waste.

HomeAdvisor's scale and recognition offer supplemental value. Using HomeAdvisor for overflow or market testing while relying on Nearleap for primary acquisition represents a balanced strategy.

Recommendation:

• Primary: Nearleap for efficient customer acquisition
• Supplemental: HomeAdvisor basic for volume overflow
• Focus: Convert new customers to recurring relationships

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Frequently Asked Questions

Why are HomeAdvisor leads shared with multiple cleaners?

HomeAdvisor generates revenue by charging each professional who receives a lead. Sharing maximizes revenue per lead but disadvantages individual cleaners through competition.

How fast must I respond to HomeAdvisor cleaning leads?

Platform data suggests responding within 5-10 minutes significantly increases win rates. This creates constant urgency that many cleaners find challenging to maintain.

Does Nearleap support specialty cleaning services?

Yes, Nearleap allows cleaners to specify service types including deep cleaning, move-in/out, post-construction, and regular maintenance. Lead matching considers these preferences.

Can I pause HomeAdvisor during slow periods?

HomeAdvisor allows lead pausing but monthly fees continue. Full account suspension may affect your profile standing when reactivating.