Nearleap vs Angi for House Cleaners: Which Is Better?

House cleaning businesses operate on volume and relationships. With average jobs around $150, acquiring customers efficiently determines profit margins. Angi (formerly Angie's List) and Nearleap represent fundamentally different approaches to connecting cleaners with customers seeking services.

This detailed comparison helps house cleaning professionals understand what each platform actually costs, how leads perform, and which delivers better value for your specific situation.

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Platform Overview

Nearleap: Subscription-Based Exclusive Delivery

Nearleap built its platform on exclusive lead delivery. Every homeowner seeking cleaning services connects with one cleaning professional, eliminating the competitive dynamics that characterize most lead platforms.

Fixed pricing from $19-25 per lead through monthly subscriptions provides predictable marketing costs. House cleaners select their monthly lead volume and receive verified homeowner inquiries without platform competition.

Angi: Membership Model with Lead Purchases

Angi combines annual membership fees with pay-per-lead charges. The platform evolved from Angie's List's review-focused heritage, now emphasizing lead generation alongside reputation management.

House cleaners pay annual membership starting around $300 plus variable lead costs. Most leads go to multiple cleaners, though premium options offer enhanced visibility and occasionally exclusive delivery.

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Pricing Deep Dive

Nearleap Cleaning Service Pricing

Tier Structure:

Pro Plan - $25/lead:

• Monthly packages: 5-125 leads
• 1.6x credit rollover
• 14-day trial

Business Plan - $22/lead:

• Same packages
• 2x rollover
• Verified badge
• Priority placement

Enterprise Plan - $19/lead:

• Full range
• 2.4x rollover
• Featured listing
• Priority support

Sample Monthly (Pro Plan, 15 leads):

• Cost: $375
• All exclusive
• No membership fees

Angi Cleaning Service Pricing

Annual Membership:

• Basic: $300-350/year
• Enhanced: $500-800/year
• Premium: $1,000-2,000/year

Per-Lead Costs:

• One-time cleaning: $10-20
• Regular service leads: $12-25
• Deep cleaning: $15-30
• Specialty cleaning: $20-40

Monthly Reality (15 leads):

• Membership (amortized): $40/month
• Leads (15 x $18 avg): $270
• Profile enhancements: $50
• Total: $360/month

ROI Comparison

15 leads monthly, $150 average job:

Nearleap:

• Cost: $375
• Exclusive conversion: 28%
• Jobs: 4.2
• Revenue: $630
• Cost per job: $89
• ROI: 68%

Angi:

• Cost: $360
• Shared conversion: 11%
• Jobs: 1.65
• Revenue: $248
• Cost per job: $218
• ROI: -31% (loss on direct measurement)

The conversion rate difference makes exclusive leads dramatically more valuable despite similar per-lead investment.

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Lead Quality Analysis

Nearleap Quality Factors

Generation Methods:

• Local SEO optimization
• Cleaning-specific content
• Targeted advertising
• Service area focus

Verification:

• Phone validation
• Email confirmation
• Service requirements documented
• Property details collected
• Schedule preferences noted

Information Provided:

• Verified contact details
• Cleaning type needed
• Property size
• Frequency preference
• Special requirements
• Timeline

Angi Quality Factors

Generation Methods:

• Brand advertising
• Angie's List legacy traffic
• HomeAdvisor integration
• Platform marketplace

Processing:

• Basic contact validation
• Category matching
• Geographic routing
• Multi-cleaner delivery

Common Issues:

• Competition with other cleaners
• Variable lead seriousness
• Some gathering quotes only
• Information quality varies

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User Experience

Nearleap Platform

Dashboard:

• Lead management
• Credit balance
• Performance metrics
• Response tracking

Communication:

• Direct contact details
• Message threading
• Status updates
• History preserved

Mobile:

• Responsive design
• Push notifications
• Quick response

Angi Platform

Dashboard:

• Lead inbox
• Review management
• Profile analytics
• Marketing tools

Communication:

• In-platform messaging
• Appointment scheduling
• Quote submission

Mobile:

• Native apps
• Lead alerts
• Profile management

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Pros and Cons

Nearleap Pros

1. Exclusive Delivery: No cleaner competition
2. Predictable Pricing: Fixed lead costs
3. Better Conversion: Higher win rates
4. No Contracts: Monthly flexibility
5. Rollover Credits: Unused leads preserved
6. Time Efficient: No bidding required

Nearleap Cons

1. Higher Per-Lead Cost: Premium for exclusivity
2. Subscription Required: Ongoing commitment
3. Platform Size: Smaller than Angi
4. Volume Limits: Package constraints

Angi Pros

1. Brand Recognition: Strong consumer awareness
2. Review Integration: Reputation platform
3. Flexible Options: Various membership levels
4. Established Traffic: Large audience
5. Feature Rich: Comprehensive tools
6. Market Coverage: Available everywhere

Angi Cons

1. Annual Commitment: 12-month membership
2. Shared Leads: Multiple cleaners receive
3. Complex Pricing: Fees layer up
4. Hidden Costs: Upgrades cost extra
5. Lower Conversion: Competition hurts
6. Contract Lock-In: Cancellation difficult

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Real Cost Analysis

Solo House Cleaner

Goal: 20 customers monthly

Nearleap:

• Pro Plan, 25 leads: $625
• Conversion 30%: 7.5 customers
• Need supplemental marketing

Angi:

• Membership: $35/month
• 50 leads at $15: $750
• Conversion 10%: 5 customers
• Total: $785

Nearleap advantage: More customers, lower total cost

Cleaning Company (4 Cleaners)

Goal: 60 customers monthly

Nearleap:

• Business Plan, 105 leads: $2,310
• Conversion 25%: 26 customers
• Significant gap remains

Angi:

• Enhanced membership: $65/month
• 200 leads at $18: $3,600
• Conversion 8%: 16 customers
• Total: $3,665

Analysis: Neither platform fully serves high volume alone. Multi-source strategy needed.

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Recurring Revenue Impact

House cleaning's recurring model changes acquisition economics:

Customer Lifetime Value (bi-weekly service):

• Monthly value: $300
• Annual value: $3,600
• Two-year value: $7,200

Acquisition Cost Impact:

• Nearleap: $89 CAC = 40:1 LTV ratio
• Angi: $218 CAC = 16.5:1 LTV ratio

Both ratios are healthy, but Nearleap's efficiency builds recurring revenue base faster.

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Best For

Nearleap Best Fits

Quality-Focused Cleaners:

• Premium services
• Attention to detail emphasis
• Higher price positioning
• Customer experience priority

Time-Conscious Operators:

• Minimal admin time preferred
• Direct client relationships
• Efficient lead handling
• Schedule optimization

Angi Best Fits

Review-Focused Businesses:

• Leveraging Angie's List reputation
• Strong review portfolio
• Reputation management priority
• Historical platform presence

Brand-Aligned Services:

• Consumer recognition valuable
• Trust factor important
• Established credibility needed
• National brand association

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Final Verdict

For house cleaning professionals prioritizing efficiency and conversion, Nearleap delivers superior per-dollar value.

The math is clear: exclusive leads convert at 2-3x shared lead rates. For cleaning businesses where volume matters, this conversion advantage means more customers from the same marketing spend.

Angi offers genuine value for reputation building and brand leverage. The review system and consumer recognition provide benefits beyond lead generation. Many cleaners maintain Angi presence for credibility while using Nearleap for primary acquisition.

Recommendation:

• Primary acquisition: Nearleap for efficient customer growth
• Reputation/presence: Angi basic membership for reviews
• Strategy: Build recurring base through Nearleap conversions

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Frequently Asked Questions

Does Nearleap provide recurring service leads specifically?

Nearleap captures service frequency preferences, allowing cleaners to identify leads with recurring potential. Lead details include whether the homeowner wants one-time or ongoing service.

Can I build reviews on Nearleap like on Angi?

Nearleap includes review functionality, though Angi's review system has stronger consumer recognition. Many cleaners use Angi for reputation visibility while generating leads elsewhere.

How does Angi's contract cancellation work?

Angi membership typically requires 12-month commitment. Early cancellation may require remaining fee payment. Read contract terms carefully before signing.

What cleaning specialties do these platforms support?

Both platforms support various cleaning types: regular housekeeping, deep cleaning, move-in/out, post-construction, and specialty services. Nearleap allows specialty targeting; Angi uses category selection.