Nearleap vs HomeAdvisor for Electricians: Which Is Better?

HomeAdvisor claims to connect you with customers. But at what cost? This in-depth comparison examines whether HomeAdvisor or Nearleap delivers better results for electrical professionals averaging $400 per job.

Why This Comparison Matters for Electricians

HomeAdvisor spends hundreds of millions on advertising to generate leads. Those costs get passed to professionals through fees and lead prices. Meanwhile, Nearleap has built a lean operation focused on exclusive leads at fair prices.

Which model actually puts more money in your pocket? Let's find out.

Platform Overview

Nearleap

Nearleap's value proposition for electricians:

• Every lead is yours alone (exclusive)
• Fixed pricing: $19-25 per lead
• No monthly platform fees beyond leads
• Month-to-month subscription
• Rollover credits for unused leads

HomeAdvisor

HomeAdvisor's model for electricians:

• Monthly subscription fee required
• Variable per-lead pricing
• Leads shared with 3-4 electricians
• High lead volume availability
• Established consumer brand

Pricing Deep Dive

Nearleap Pricing

Pro Plan: $25/lead

• 5-55 leads monthly (your choice)
• 100% exclusive
• Overage: $35/lead
• 1.6x rollover

Business Plan: $22/lead

• Verified badge
• Priority placement
• Overage: $30/lead
• 2x rollover

Enterprise Plan: $19/lead

• Top placement
• Dedicated support
• Overage: $25/lead
• 2.4x rollover

Total cost = leads × rate. Simple math.

HomeAdvisor Pricing

Monthly Fee:

• Basic access: $300-350/year (~$28/month)

Per-Lead Costs:

• Basic electrical work: $20-40
• Panel upgrades: $45-75
• Whole-house rewiring: $60-100+
• Emergency calls: Premium pricing

Hidden Factors:

• Leads shared with 3-4 other electricians
• "Opportunity leads" (low intent): $8-15
• Market competition inflates prices
• Lead settings complexity

Many electricians report monthly HomeAdvisor bills of $1,000-2,500.

ROI Calculation Example

Monthly Target: 12 New Customers

Nearleap (Business Plan):

• Conversion rate (exclusive): 36%
• Leads needed: 33
• Cost: 35 leads at $22 = $770
• Revenue at $400: $4,800
• Cost per customer: $64
• ROI: 523%

HomeAdvisor:

• Monthly fee: $28
• Conversion rate (shared): 15%
• Leads needed: 80
• Average cost: $45
• Lead spend: $3,600
• Total: $3,628
• Revenue at $400: $4,800
• Cost per customer: $302
• ROI: 32%

Nearleap delivers 10x better ROI.

Lead Quality Analysis

Nearleap Lead Quality

Generation methods:

• SEO for "electrician" local searches
• Targeted digital advertising
• Home improvement partnerships
• Service area matching

Quality controls:

• Verified contact information
• Job scope requirements
• Customer intent signals
• Geographic filtering

Result: Leads that actually convert because customers aren't overwhelmed with competing quotes.

HomeAdvisor Lead Quality

Generation methods:

• HomeAdvisor.com organic traffic
• Massive paid advertising
• Partner websites
• Consumer apps

Quality issues reported:

• "Opportunity leads" with minimal intent
• Leads already sent to 3-4 competitors
• Incorrect contact information
• Customers who hired someone else
• Service area mismatches

The volume-first approach means quality inconsistency.

User Experience

Nearleap Platform

Designed for efficiency:

• Instant lead notifications
• All contact info visible immediately
• One-tap calling
• Simple subscription controls
• Mobile-optimized

No racing, no bidding. Leads are exclusively yours.

HomeAdvisor Platform

Feature-rich but demanding:

• Lead inbox management
• Spend controls and limits
• Profile optimization
• Response time tracking
• CRM integrations (paid)

Success requires constant platform attention and fast response to beat competitors.

Pros and Cons

Nearleap Pros

• Exclusive leads guarantee no competition
• Fixed, predictable pricing
• No monthly platform fee
• Higher conversion rates
• Less management required
• Credit rollover

Nearleap Cons

• Building brand recognition
• Smaller lead volume in some areas
• Newer company
• Fewer features currently

HomeAdvisor Pros

• High lead volume available
• Strong consumer awareness
• Established 20+ year history
• Comprehensive tools
• Wide coverage

HomeAdvisor Cons

• Shared leads hurt conversions
• Monthly fee plus per-lead
• Variable, unpredictable costs
• Lead quality issues
• Contract disputes common
• Aggressive sales tactics

Real Cost Comparison: Quarterly

Electrician Seeking 15 Customers Monthly

Nearleap Q1:

• Monthly leads needed (36% conv): 42
• Cost: 35 leads/month at $22 avg = $770
• Quarterly: $2,310
• Customers: 45
• Revenue: $18,000
• Cost/customer: $51

HomeAdvisor Q1:

• Monthly fee: $84 total
• Leads needed (15% conv): 100/month = 300
• Lead cost at $40 avg: $12,000
• Quarterly total: $12,084
• Customers: 45
• Revenue: $18,000
• Cost/customer: $269

Quarterly Savings with Nearleap: $8,934

That's a new tool kit, marketing materials, and training - or pure profit.

Best For: Which Platform Suits Your Electrical Business?

Nearleap is Best For:

• Electricians who calculate cost per customer
• Professionals tired of racing for leads
• Those who value predictable costs
• Businesses focusing on profitability
• Electricians in competitive markets

HomeAdvisor is Best For:

• Large operations handling high volume
• Companies with sales teams
• Those with unlimited marketing budget
• Electricians where HomeAdvisor has market share
• Businesses with staff to manage platform

Final Verdict

Nearleap wins for electricians focused on sustainable, profitable growth.

HomeAdvisor's shared lead model is fundamentally broken for the professional. You pay for a lead, three competitors also pay for that lead, and three of you lose. The platform profits regardless.

Nearleap's exclusive model means your success is the platform's success. Higher conversion rates, lower costs, better outcomes.

For electricians who've tracked their true HomeAdvisor cost per customer (hint: it's probably over $200), Nearleap offers a path to dramatically better results.

Our Recommendation: Run a parallel test. Keep HomeAdvisor running while trying Nearleap's 14-day free trial. Compare conversion rates and cost per customer. Most electricians make the switch after seeing the numbers.

Frequently Asked Questions

Will I get enough leads from Nearleap?

Nearleap lead volume depends on your market. The platform is transparent about availability in your area. However, remember: 20 exclusive leads often outperform 60 shared leads.

What if I have a HomeAdvisor contract?

Many HomeAdvisor contracts auto-renew. Check your terms and cancellation requirements. You can run both platforms simultaneously until the contract expires.

Can I dispute bad leads?

Nearleap: Yes, 3-10 days after delivery for invalid contact info or service area mismatches. Credits are issued promptly. HomeAdvisor: Dispute process exists but many electricians report difficulty getting credits.

Does Nearleap offer commercial electrical leads?

Yes. Configure your profile for residential, commercial, or both. Leads are matched based on your stated preferences and capabilities.